TRAVEL
AND TOURS;
Celebrated
African tourism guru Ikechi Uko has made what many consider as the most erudite
analysis of Africa tourism for the first quarter of 2019.
Abia state
Nigerian born Uko, Consultant at Jeddidah Promotions, organizer of Africa’s
most authoritative travel expo; Akwaaba African Travel Market is also publisher of Akwaaba Travel Quarterly
and most recently executive producer of Akwaaba Travel Tv and In simple terms, he
dissected the African travel market from cape to Cairo. Enjoy his analysis.
“The Dubai Epidemic happened This
year” he writes.
“This year should be unprecedented for Dubai. They crushed every other Destination for Nigerians this last month's.
In the last 2 weeks all tour Operators were either in Dubai or organising a package to Dubai.
“This year should be unprecedented for Dubai. They crushed every other Destination for Nigerians this last month's.
In the last 2 weeks all tour Operators were either in Dubai or organising a package to Dubai.
Why did Dubai succeed so well so much so that some foolish pickpockets flew all the way to Dubai to steal from a Bureau the Change in full view of CCTV cameras.
First credit is that Dubai has a lot to offer Nigerians.
Dubai is easy to go to and very Cheap. 4 star packages can top just over $1000 for 3 nights plus flight ticket.
Dubai visa is max 48 hours easy.
*Dubai is it |
Dubai has marketed like mad. 3 city Roadshow and
huge outing at Akwaaba African Travel Market. Involved in Events and Movies.
The Dubai team had hired a super smart Nigeria Kalanne Fubara with links and
network to drill Down.
There are about 32 flights a day from Nigeria that
finds its way to Dubai the access is huge.
Other Destinations dropped the ball. South Africa was the growing counter for Nigerian New money but shambolic Visa processes and bad press on account of attacks on Nigerians in South Africa seeks to wipe away 5 years of hardwork by South African Tourism in Nigeria. South African Tourism have had a great Template but it's job is being eroded big time. They need to retool and hope for some help from its embassy and media to reverse the trend.
Johannesburg, South Africa; Disturbed by Xenophobia |
Tanzania and it's beautiful island of Zanzibar was
becoming the go to place for young Tour Operators until it changed suddenly the
Visa processes for Nigerians. TZ scrapped Visa on Arrival all of a sudden and trapped
some Nigerians on the wrong side of the law.
Ghana was going to be the biggest Beneficiary but it's hotels are priced in Dollars and compared to other destinations was becoming a little pricey for Nigerians.
Kigali Rwanda is still a big draw from Nigerian Families. It is benefiting from the diversion from South Africa. Ethiopia is pushing very strong.
Kigali...still inviting |
The recession has ebbed and family travels is
coming back so Summer will tell a story of it's own.
Domestic travel that has been on an ascendancy since 2017 suffered a huge blow with the Kajuru killings. Let's hope the Nigerian Tour Operators do not give up on Domestic destinations.
I congratulate Dubai for a good run So far. I expect a fight back from others soon.
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